Challenge
The Client Based in Houston, TX – but with offices and outposts around the world – Delmar Systems is an industry-leading provider of offshore mooring technology. Thanks to decades of experience using top-tier equipment, this B2B company delivers a raft of mooring, subsea, and engineering services to projects across the globe, ensuring both safety and success. The Obstacle After years of letting the strength of the technology and reputation speak for themselves, the company realized that it needed a fresh approach to reaching new businesses. Not only was the Delmar Systems website severely outdated, but the content needed to be refreshed and reorganized to reflect contemporary trends in online search. The overall goal was increase traffic and generate more leads.
Solution
The Approach We needed to pursue an entire website re-design for Delmar Systems to reflect e-commerce best practices for a B2B company. It was important to help Delmar Systems establish its online presence and develop a website that reflects its offline reputation. Integrate Agency utilized UX/UI, SEO, and online conversion best practices to create the updated look and feel Delmar Systems needed while making it possible for customers to engage the company online. Site Redesign Make site more actionable Develop a conversion-focused online lead form Replace site imagery to be more reflective of brand and products Moving from a US service focus site to a global service focus SEO Audit Keyword research and strategy Content Enhancement
Results
Delmar Systems always operated under the assumption that our digital marketing efforts needed to increase website traffic and bring in active leads through the site. The company was excited to see the following results within just a month of relaunching the website: - 7 B2B leads overall and 3 warm B2B leads through a brand-new online form within 1 month of website re-launch - 20% year over year increase in New Users - 35% year over year increase in Sessions
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.