Challenge
Raine & Horne Ocean Shores objective was to generate appraisal ready leads through appointment setting. The goal was for them to focus on the sales-ready leads rather than contacts that did or did not live in the area anymore. Objectives: 1. Generate appraisal ready leads
Solution
Our process begins with a range of in-depth sessions, through which we analysed their historic data, to develop a script and offer that aligns to their brand. In completing the analysis, we identified a range of components that could be improved, updated and re-formulated to drive leads. Using our Insil® Campaign Builder we designed a campaign that was specifically targeting: Residential suburbs around Ocean Shores (NSW) Once Raine & Horne Ocean Shores approved the script we uploaded all of the contact information into our online telemarketing platform (Everything is managed from here, calls, reporting, etc..) We also provide our agents with a project brief, which clearly outlines the objectives of the project. This is done to ensure we accurately communicate our clients (Raine & Horne’s) goals through to our team. Once the team has had a chance to explore the brief, we have an initial meeting to discuss any questions that might arise from the brief. Upon completing this session our team gets started on the calling, focusing on achieving our client’s objectives. Our online notification system allows clients to log in and monitor our agents metrics in real-time.
Results
2,000 Total Calls 142 Appraisals Booked 98 Rejections Handled
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