Raritan Valley Community College
Challenge
Raritan Valley Community College is located in the town of Branchburg, New Jersey. The college has always enjoyed an excellent reputation in its community as a major center of higher education for full and part-time students who are looking for an affordable and value rich means of attending college or training for their future careers. However, the college website became outdated, clunky, and very much in need of an upgrade. The Inflexion team was called upon to build a web redesign strategy to upgrade the website to a modern, mobile and prospective student focus.
Solution
AN ENTERPRISE LEVEL UPGRADE Supplying the college with a game plan for this new digital experience was the first priority. Raritan Valley’s website was nearly a decade old, featuring an antiquated Ektron Content Management System (CMS) solution. While replacing this CMS with our choice, which was Drupal, Inflexion began planning to simplify the overall website with a series of user experience (UX) improvements. These included collapsing many thousands of pages of overlapping and frequently redundant content down to a much more user-friendly approach. The Inflexion team integrated design and UX to develop a winning navigation-from thousands of pages to hundreds. THE CREATION OF A UNIFIED LOGO AND BRAND FOR A NJ COMMUNITY COLLEGE Raritan Valley Community College had been in need of a unified logo and an updated brand story. It was here that Inflexion stepped in to ensure that these needs were met. The company worked closely with RVCC’s in-house web design team to create a new logo for the college that would reflect its NJ roots as well as its overall mission and purpose. The result was not only a new logo for the college, but also a brand standard to go with the new website with purpose-specific needs met from every audience using the site- faculty, alumni, and new students alike.
Results
REDESIGN SUCCESS RVCC is celebrating the lasting impact of the web redesign results and goals met and exceeded. In fact, they have tasked the Inflexion team with an ongoing marketing campaign. Stay tuned for more on that. But to learn how Inflexion and Raritan Valley shook hands and built more of a relationship, here’s where to get excited: The website was rendered fully compatible with all existing mobile platforms. The website was updated with a modern open-source Drupal CMS solution. The new website is in full ADA compliance. Navigation and user-friendliness were radically improved. The site was simplified from thousands of pages down to a more manageable several hundred pages. The website has since experienced a dramatic upgrade in onsite visitor performance. Raritan Valley Community College is regarded as one of the fastest growing community colleges in the state of New Jersey. The addition of an enterprise web design has enabled the college to reach a whole new generation of students who are eager to use its educational services as a springboard to success in their future careers.
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