Building the Meritage Collection Brand


IMW + Meritage Collection
New Market Entry


15%

Increase in Sales

Challenge

From the old-world charm of Napa Valley to the breathtaking coastline of Santa Barbara, Pacific Hospitality Group acquired four distinctly different and independently branded hotel properties and wanted to bring them together under one collection with a unified position and message.

Solution

  • Branding Strategy
  • Corporate Identity

While all four properties are uniquely different, our efforts focused on the consumer experience. No matter which destination consumers visit within the collection, they’ll enjoy the beauty and serenity of a distinguished California locale and an inspiring balance of life and style that transforms the typical meeting, event or getaway.

Results

  • 15% Increase in Sales

In less than 90 days, IMW used brand design skills to develop a new brand identity, unified advertising campaign, video and collateral materials for the launch of the new Meritage Collection. Shortly after launch, awareness for the Meritage Collection was up 30% within the travel industry and gross revenues increased over 15% per property.

Meritage Collection

The Client
Meritage Collection

Utilities
~100 Employees
IMW

The Agency
IMW

Costa Mesa, California
~15 Employees