Outdoor Adventure Center Sees 10x ROI with Internet Marketing
Challenge
Founded by the Harnish Family in 1983, Refreshing Mountain began as a run-down horse camp for local kids was transformed into a flourishing retreat center. Today, Refreshing Mountain Camp is a year-round retreat and adventure center providing family-friendly fun and refreshment in the quiet hills of Lancaster County, PA. Hundreds of groups host retreats annually, with everyday individuals and families visiting the camp to enjoy all of the great outdoor adventures. Activities include ziplining, overnight retreats, horseback riding, obstacle courses, school field trips, and corporate team building events. Increase in online bookings for outdoor activities Return on investment for paid ads Blog Case Studies Outdoor Adventure Center Sees 10x ROI with Internet Marketing Executive Summary Refreshing Mountain began as a destination for large group overnight retreats. Over time they expanded their offerings to include a variety of outdoor team building activities including a high ropes course, climbing tower and a series of ziplines. In 2010, they began experimenting with offering their zipline tours for individual bookings to local groups. There was immediate interest that blossomed into a goal to develop an outdoor adventure center to serve the local community and thriving tourist market in Lancaster County. But to make this goal a reality, they needed to greatly expand their marketing presence. Refreshing Mountain engaged Improve & Grow as their digital marketing partner and through the implementation of internet marketing services like search engine optimization (SEO), paid advertising, and website optimization, their web traffic, and online bookings significantly increased. While Refreshing Mountain had a great reputation in the region as a leading destination for group retreats, they had very little presence as an outdoor attraction. They had been able to generate a fair amount of activity with grass-roots marketing efforts but knew that they were missing opportunities to really penetrate the local tourism market.
Solution
Refreshing Mountain turned to Improve & Grow to help market their outdoor activities. Our initial focus was to maximize the return on the Google Ads campaigns they had been managing internally with breakeven return. In just six months, we were able to improve the return on their paid ads to over 10X. Building upon this success, we helped then expand their online presence through search engine optimization, social media marketing, content marketing and email marketing. We also helped them improve their conversion rates through a website redesign and ongoing website optimization work.
Results
As Refreshing Mountain continues working with Improve & Grow, the company has experienced constant growth. After experiencing success with their first zipline tour, the Challenge Adventure Tour, Refreshing Mountain added the Zipline Canopy Tour, Aerial Excursion, in 2013. The successful launch led to outdoor activities beyond ziplining. The company added various outdoor activity options like a climbing tower, an elevated obstacle course, pedal carts, a paintball target shooting course, and more. In the past five years, online bookings for their outdoor activities grew by over 220%. The increase in business enabled them to not only improve their profits but also led them to invest in staff and expand their offering. They added additional staff, constructed new facilities, and implemented further activities. All this was made possible by investing in their marketing efforts with a knowledgeable internet marketing team.
Improve & Grow
We help businesses achieve profitable revenue growth through optimized online marketing. Every dollar you spend in online marketing services should generate a positive return on investment, which is why our approach focused on developing targeted traffic that generates qualified leads and profitable growth to your business. We begin with a free,...
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