Challenge
Bezoria’s mission is to provide a food journey for customers that awakens their taste buds to new flavors. They came to Imagine searching for how they could create a social brand identity that reflects this journey. Bezoria was tired of feeling like “just another client.” The restaurant chain came to Imagine Media after working with three other agencies with the goal of encouraging more engagement and establishing a clear brand voice that their employees and customers would resonate with. The chefs at Bezoria make all of their food in-house and care deeply about the quality of what they’re serving. They were underselling this value proposition by not highlighting their thoughtful food preparation processes on social. Our challenge was to bring fun and creativity into their content strategy while highlighting the food journey and telling the story of what makes Bezoria stand out from the competition.
Solution
Photography + Videography: Capture vibrant and fun creative assets that tell the story of their unique dining experience while highlighting the beauty and health benefits of their food. Social Media Advertising: Implement engagement, follower growth, and brand awareness advertising campaigns along with a strategic boosting strategy to create buzz and promote specials. Social and Community Management: Create a consistent feed that accurately reflects the brand and appeals to their target audience. Also leverage social media to highlight work culture and promote job opportunities.
Results
1,134% increase in Instagram engagement 34.5% increase in Instagram followers 340K total monthly impressions (across all platforms)
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