Challenge
In January 2020 Dazze Studio designed and built the first Nighthawks website, a showcase site ⋰, picking up x6 ? awards in the process. 13 months later, to celebrate the 5 year anniversary of Nighthawks, we launched their eCommerce store. Nighthawks wanted the ‘product to do all the talking’ and be ‘extremely’ easy-to-use for their customers, with the focus on the latest in-store deliveries and latest News posts.
Solution
To showcase the product we used a single font, a palette of only 3 colours and worked within a responsive 4 column layout. Mobile For mobile we adapted the design to a single column layout to preserve the style of the desktop website.
Results
We optimised Nighthawks to load, on average, under 1.5 seconds to their target Japanese audience with a global average of 1.9 seconds.
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