Boutique Hotels Brand Rises to the Challenge


IDM Brand + Naples Bay Resort
Increase Sales


297%

Increase in Facebook Likes


22%

Increase in Twitter Followers

Challenge

The hospitality industry is growing increasingly competitive, sharing its landscape with online travel agencies, independent rental groups, and rent-by-owner websites like AirBnB and VRBO. It is now more important than ever to address digital transformation for your brand, driving leisure and event bookings, increasing brand loyalty, and encouraging guests to book direct

Solution

  • Branding Strategy
  • Social Media Management

IDM worked with Naples Bay to develop a content-driven website, on target print and digital collateral to establish the unique voice of the brand to build value and growth for the brand. Through strong branding, campaign development, and tactical marketing we build customer loyalty.

Brand Strategy
Customer Journey Development
Message Map Development
Strategic Marketing Plan Development
Direct Bookings Strategy & Tactics
Website Redesign
Social Media
PPC / SEO
Email Marketing
Lead Generation
Corporate Meeting Revenue Generation Strategy
Event Marketing Package Development

Results

  • 297% Increase in Facebook Likes
  • 22% Increase in Twitter Followers

SOCIAL MEDIA
Social media marketing tactics led to significant increases in following and engagement across platforms.

Facebook page following grew by 297%.
Facebook average monthly engagement increased by 567%.
Twitter following increased by 22%.


IDM activated a range of digital and offline strategies to drive growth in bookings and brand loyalty for Naples Bay Resort. We crafted a unique identity that allowed their brand to stand out in the increasingly competitive hospitality sector and translated through refreshed online presence, social media, and offline media.

Naples Bay Resort

The Client
Naples Bay Resort

Hotels, Restaurants & Leisure
~60 Employees
IDM Brand

The Agency
IDM Brand

Santa Monica, California
~21 Employees