The hospitality industry is growing increasingly competitive, sharing its landscape with online travel agencies, independent rental groups, and rent-by-owner websites like AirBnB and VRBO. It is now more important than ever to address digital transformation for your brand, driving leisure and event bookings, increasing brand loyalty, and encouraging guests to book direct
IDM worked with Naples Bay to develop a content-driven website, on target print and digital collateral to establish the unique voice of the brand to build value and growth for the
brand. Through strong branding, campaign development, and tactical marketing we build customer loyalty.
Customer Journey Development
Message Map Development
Strategic Marketing Plan Development
Direct Bookings Strategy & Tactics
PPC / SEO
Corporate Meeting Revenue Generation Strategy
Event Marketing Package Development
Social media marketing tactics led to significant increases in following and engagement across platforms.
Facebook page following grew by 297%.
Facebook average monthly engagement increased by 567%.
Twitter following increased by 22%.
IDM activated a range of digital and offline strategies to drive growth in bookings and brand loyalty for Naples Bay Resort. We crafted a unique identity that allowed their brand to stand out in the increasingly competitive hospitality sector and translated through refreshed online presence, social media, and offline media.