Boutique Hotels Brand Rises to the Challenge

A Marketing Story by IDM Brand about Naples Bay Resort

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Naples Bay Resort

Increase Sales

Challenge

The hospitality industry is growing increasingly competitive, sharing its landscape with online travel agencies, independent rental groups, and rent-by-owner websites like AirBnB and VRBO. It is now more important than ever to address digital transformation for your brand, driving leisure and event bookings, increasing brand loyalty, and encouraging guests to book direct

Solution

IDM worked with Naples Bay to develop a content-driven website, on target print and digital collateral to establish the unique voice of the brand to build value and growth for the brand. Through strong branding, campaign development, and tactical marketing we build customer loyalty. Brand Strategy Customer Journey Development Message Map Development Strategic Marketing Plan Development Direct Bookings Strategy & Tactics Website Redesign Social Media PPC / SEO Email Marketing Lead Generation Corporate Meeting Revenue Generation Strategy Event Marketing Package Development

Branding Strategy

Social Media Management

Results

SOCIAL MEDIA Social media marketing tactics led to significant increases in following and engagement across platforms. Facebook page following grew by 297%. Facebook average monthly engagement increased by 567%. Twitter following increased by 22%. IDM activated a range of digital and offline strategies to drive growth in bookings and brand loyalty for Naples Bay Resort. We crafted a unique identity that allowed their brand to stand out in the increasingly competitive hospitality sector and translated through refreshed online presence, social media, and offline media.