Augmented Reality That’s Transforming Manufacturing
Challenge
Light Guide Systems, an augmented reality tool created by OPS Solutions, transforms manual assembly and manufacturing processes for companies worldwide. Through strong media relations and digital media components, Identity was tasked with spreading the news of their groundbreaking technology locally, nationally and overseas.
Solution
We leveraged a multi-pronged media strategy, encompassing both earned and paid media, to ensure Light Guide Systems was visible to the audiences that matter most. Identity also managed a robust social media program for the augmented reality company, and consistently created strategically targeted, high-quality content for their blog.
Results
Identity executed a robust media relations strategy for Light Guide Systems, establishing them as a leader in the B2B augmented reality space. Since they are a global company, this included placements in publications around the world, including high-profile outlets like Huffington Post, Bloomberg, Yahoo Finance, Reuters and more.
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