Lemonize your life.™
Challenge
Lemon Perfect bottled Saturday morning sunshine to create a category-defining product.
Solution
Lemon Perfect is a simple but powerful product. We developed a simple but powerful brand that is cohesive across all platforms–spreading sunshine the Lemon Perfect way. When the product expanded into new flavors and fruits, we brought the brand with it, by creating an extended color palette and system. We created a singular identity and packaging system to capture a loyal audience and create a category-defining brand in a crowded field of competitors. We knew that our battle with the competition would take place on the supermarket shelf. We found a graphic way to stand out from the crowd through bold colors, straightforward typography, and a minimal layout. We put fruit forward in a photoshoot that harnessed the natural beauty and strength of over 200 lemons (no citrus fruit were harmed). We designed a site that harnesses the same sunshine and optimism as the product itself, making it easy to get your lemon fix while seamless animated elements bring the brand’s energy to life. A cohesive brand vision is easy to translate into effective social content that drives an organic following and fandom.
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