Challenge
In 2018, the major healthcare organizations in Orange County, including Kaiser Permanente and St. Joseph Hoag Health, joined together with CalOptima, the Orange County Board of Supervisors and other faith-based, government, academic and private organizations to create Be Well OC, a robust public-private partnership designed to address mental health in Orange County. Be Well planned to announce its intent to build the first of several state-of-the-art facilities to deliver mental health and wellness services throughout the community in January 2019.
Solution
Services: Branding, Public Relations, Website, and Marketing Leading up to this integral announcement, Idea Hall, Be Well’s long-term integrated communications partner, hustled to develop the Be Well OC brand, website, digital media assets, video, and communication strategy, culminating in the January media launch.
Results
Garnered over 38 million total media impressions and 50,000 Facebook shares from the lead story in the Orange County Register.
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