Challenge
Trulacta, the first-to-market supplement that contains 100% human milk, retained Ideabar to build a direct-to-consumer brand in a category that didn’t previously exist. This revolutionary product is formulated by nature, perfected by science and provides superior support of whole-body health.
Solution
Our data-driven brand build included a deep immersion into the brand, culture and consumer perceptions to create an unbeatable brand story. Our brand work included brand meaning, positioning, naming, visual and verbal identity development and was expressed in product packaging designs, an e-commerce website, multi-media launch campaigns and a corporate social responsibility program. MOVING MARKETS: The new Trulacta brand launched in the U.S. and Canada and, for the first time in human history, allowed consumers to purchase a revolutionary supplement entirely derived from human milk. From the body, for the body. The website created for Trulacta captures the brand’s promise to promote health and wellbeing with nature. The jewel, mint, cream and sage color palette represent harmony, growth, balance and strength, and the photography captures peak moments of contentedness and whole-body health. The logo mark was used as a design treatment throughout the website and custom icons were created to promote the product benefits. Customer testimonials and calls to action were incorporated throughout with a simple customer path to purchase.
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