Challenge
The emergence of casual games in unison with new album releases or exclusive content has been working for the entertainment industry. What is interesting with the times is that this trend will continue to flourish considering how new devices along with exclusive content can generate a massive amount of engagement.
Solution
Present album release across a section of rewarded and engaging content. In game placements would be foreseen to generate upwards of 3x as much post actions as any other competing publisher. Measuring the bounce rate towards the Apple Music store would be challenging.
Results
Case study saw an increase in CTR by over 75% of expectation and further bookings made for other artists releasing exclusive content. +Brand Equity Brand effectiveness was measured against multiple product launches under the umbrella brand. Stage by Sony is the platform of the future for music and entertainment for mobile users across the globe Xperia Xperia continues to see growth in online sales across various e-commerce platforms.
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