Driving Leads & Doubling Conversion Rates
Challenge
Union Savings Bank—one of the largest mortgage lenders in the Midwest—was looking for a way to generate new leads, increase conversion rates, and lower the overall cost per lead.
Solution
So we reinvented the Union Savings Bank digital ecosystem, starting at the bottom of the funnel—with those users most likely to convert. By thoroughly researching decision-stage buyers and optimizing a strategy around the terms they were searching, we increasingly found well-qualified leads. Our search strategy included creative development and integration of custom landing pages, media spend management, keyword and landscape identification, a new site, razor sharp copywriting, daily optimizations, and weekly analytics.
Results
Over 3,000 leads in year one Near 5x increase in conversion 71% reduction in their cost per lead
Icon Marketing Communications
At Icon, we believe in a smarter way. We’ve developed a proven path that revolves around presenting compelling content and strategic execution at all stages of the considered purchase funnel for B2C, B2B, and DTC. Our omnichannel approach takes data from your consideration and decision-stage buyers to create effective marketing...
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