Driving Leads & Doubling Conversion Rates


Icon Marketing Communications + Union Savings Bank
Increase Sales


3,000

New Leads


400%

Increase in Conversion Rate


71%

Decrease in Cost Per Lead

Challenge

Union Savings Bank—one of the largest mortgage lenders in the Midwest—was looking for a way to generate new leads, increase conversion rates, and lower the overall cost per lead.

Solution

  • Website Creation
  • Online Advertising

So we reinvented the Union Savings Bank digital ecosystem, starting at the bottom of the funnel—with those users most likely to convert. By thoroughly researching decision-stage buyers and optimizing a strategy around the terms they were searching, we increasingly found well-qualified leads.

Our search strategy included creative development and integration of custom landing pages, media spend management, keyword and landscape identification, a new site, razor sharp copywriting, daily optimizations, and weekly analytics.

Results

  • 3,000 New Leads
  • 400% Increase in Conversion Rate
  • 71% Decrease in Cost Per Lead

Over 3,000 leads in year one
Near 5x increase in conversion
71% reduction in their cost per lead

Union Savings Bank

The Client
Union Savings Bank

Diversified Financial Services
~420 Employees
Icon Marketing Communications

The Agency
Icon Marketing Communications

Covington, Kentucky
~45 Employees