1 DAY Refinishing & Restoration
Challenge
1 DAY REFINISHING Company was founded by a team of ex floor refinishers. They knew everything about the flooring and restoration, but didn’t know how to promote and advertise the company. During the first year of running the business, they tried it all – direct sales, local directories, TV and Radio Ads. They were getting some customers’ requests, but certainly not enough to keep the crew busy. Fortunately, they didn’t quit. CRAFTSTRONG Digital Marketing Agency was the first firm they contacted, so we had an opportunity to set a proper marketing strategy for them from scratch. We started with Branding, Website Development and Paid Search Marketing campaign. And all our mutual hard word definitely paid off.
Solution
MARKETING STRATEGY. Successful Marketing Strategy combines traditional & online marketing. Based on the budget and company goals, we developed a solid roadmap and KPIs to track the progress. REBRANDING & WEB DESIGN. We helped the Company build a trustful brand and market recognition. We built a responsive speed-optimized secure website, landing pages and conversion tools. SEARCH ENGINE OPTIMIZATION. On-site and off-site SEO has helped increase 1 DAY REFINISHING website performance. We believe that SEO is the best long term solution for any business. It provides a business with free organic leads and the highest conversion ratio. SEARCH ENGINE MARKETING. Paid ads or Pay Per Click Marketing is the most efficient marketing channel which also delivers the fastest results. It allowed us to estimate and set a certain cost per lead and maximum amount of leads per month.
Results
CLEAR STRATEGY. After a full marketing research, we narrowed all marketing channels down to a few which were capable of providing a sufficient amount of leads, then set a cost per lead and quality of leads (Demographics, Locations, Interested etc). TRUSTED BRAND. 1 DAY REFINISHING with a trusted and recognizable brand name can now charge more for similar services/products comparing to other no-name subcontractors. 100+ LEADS PER MONTH. A consistent flow of sale qualified leads allows any business to plan for the future and focus on scaling up. It has allowed 1 DAY REFINISHING to get their crews busy with work and double their sales within 1 year. SAVINGS. The Company was spending thousands of dollars on traditional marketing. Moreover, they couldn’t even measure which channels were actually working. We changed it completely. MARKETING AUTOMATION & REPORTS. All our services are closely monitored through KPIs and Metrics which makes our work highly transparent for our clients. 59 % Increase In Organic Traffic 572 % Increase In New Leads 248 % Increase In Gross Profit 178 % Decrease In Marketing Cost
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