Daioni : Covid-Safe Non-Contact Product Sampling

A Marketing Story by iMP Experiential about Daioni Organic

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Daioni Organic

Product Launch

Challenge

We were tasked by organic dairy brand Daioni to create a single-day Covid-safe, non-contact product sampling campaign in London for their new iced coffee range. Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. We worked directly with Daioni to create a sampling activation for just one day that was both targeted and safe.

Solution

Non-contact, self-serve product sampling for Daioni Organic iced coffee. We were tasked by organic dairy brand Daioni to create a single-day Covid-safe, non-contact product sampling campaign in London for their new iced coffee range. Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. We worked directly with Daioni to create a sampling activation for just one day that was both targeted and safe. Non-contact product sampling With increased Covid-19 restrictions around physical contact with consumers, reduced footfall and increased health and safety protocols, we designed a socially distanced plan to target thousands of London weekday commuters. Using our existing sampling bins, we created a self-serve, non-contact extension integrated into the sampling bin. This allowed consumers to take a free sample and product information leaflet without making contact with iMP sampling staff, thereby eliminating the risk of physical contamination and creating a Covid-safe product sampling activation. Sanitised sampling After each ‘round’ of sampling (approximately 12x iced coffees) the sampling bin ’shelves’ were cleaned down with anti-bacterial wipes, staff sanitised their hands and then restocked with fresh products using the access hatch built in to the extensions.

Trade Show Booth / Exhibit