Challenge
Drive private event and catering leads to the Wolfgang Puck Catering sales team in charge of booking events across 6 different venues.
Solution
We conduct audience research and set up ad groups for each location with dynamic A/B testing. We build dynamic campaigns and refresh all ad creative and campaign strategies quarterly to improve results. We redesign venue landing pages for optimal user experience and conversions. We connected lead tracking systems (like CallRail and Reserve Interactive) to monitor and report on inbound lead quality.
Results
Our cost per conversion has consistently dropped (-22.43% year-over-year this year) so that Wolfgang Puck Catering is paying less per lead. We’ve also provided valuable insights about their online audience by monitoring engagement rates and providing reporting and analysis of A/B testing. Hudson Creative currently manages a portfolio of online advertising campaigns for Wolfgang Puck Catering, driving tens of thousands of catering leads since the beginning of 2019.
Hudson Creative
Hudson Creative is an experienced digital marketing agency for restaurants. We help multi-location brands extend their reach online and connect with people, driving revenue through proven, innovative solutions. Our expertise encompasses digital advertising for restaurants, email marketing, restaurant web design, and SEO for restaurants. We work with a wide range...
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