Downtown palm beach gardens
Challenge
Premier paradise of and lakeside living at Downtown Palm Beach Gardens. With a new renovation near completion, complement and elevate Downtown Palm Beach Garden’s existing roster of Sur La Table, Whole Foods, West Elm & more.
Solution
House of Current created leasing collateral aimed to attract luxury & high-end lifestyle tenants. We developed a complete suite of packaging that included two custom shipping boxes, a leasing brochure that doubles as decorative art cards, custom washi tape to seal in the experience, a whimsically illustrated tea towel that doubles as a map of the area, a lifestyle polaroid collection, rendering posters, luggage tags… Every piece of Downtown Palm Beach Garden’s limited-run leasing boxes brought to life a destination like no other and served as an immersive invitation into brands’ next big South Florida debut.
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