Challenge
Hot Sauce works with Storage Post, an Atlanta-based self-storage business, to providing their customers with a fuss-free and fast storage reservation experience. Our work with Storage Post includes branding, ongoing web design and development, A/B testing, and creating print collateral.
Solution
Positioning and Brand Design While Storage Post has locations all across the country, they take great care to ensure that each location is treated like a local business. At each Storage Post location, customers will find a friendly and hospitable service staff as well as all of the finest amenities. Hot Sauce worked with Storage Post to identify its unique brand promise: the combination of self-storage know how and personal care how. Our process included: Quantitative and qualitative research Competitive analysis Stakeholder and customer interviews Identity development Web Design and Build Hot Sauce designed a distinctive, locally-focused website for Storage Post that provides both an intuitive user experience and a fresh, modern and sophisticated look and feel to suit the company's brand. The website includes: Integration with third party inventory management system Extensive event-driven Google Analytics with Google Tag Manager Other stuff too Ongoing testing and optimization Today, we help Storage Post on a daily basis to analyze and optimize web performance and lead generation, to produce advertising materials and sales support, and to find new ways to attract and delight customers.
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