Publix Recipe For Happiness

A Marketing Story by HMT Associates about Publix

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Publix

Increase Sales

Challenge

Drive engagement and sales with the millennial shopper base at Publix to reverse market share loss during key time periods.

Solution

Mom’s ability to create meaningful moments with her family is often hindered by the amount of time she spends coming up with meal solutions. Uncovering that 97% of moms consider family meals at home to be important and 71% of millennial moms work, we created the ultimate “Recipe for Happiness”– an omnichannel program that combined the brand power of Kraft Heinz, General Mills and PepsiCo to surround moms with simple meal solutions and seasonal content designed to create meaningful family moments and new relevance for Publix.

Signage

Online Advertising

Results

60% of website engagement was with millennials. 187MM impressions. 18K+ social actions from blogger content.

187,000,000

Earned Media Impressions

Source: http://www.hmtassociates.com/case-studies/publix-recipe-for-happiness/

~45 Employees

$10,000 Min Budget

1 Stories

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HMT Associates

Independence, Ohio

hmt is a shopper-focused brand activation agency dedicated to developing smart, successful, award-winning solutions for brands. Whether activating in-store, online, socially or experientially, our omni-channel approach drives unparalleled engagement. ...

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