Eskenazi Health - I Am More
Challenge
A client for more than a decade, in 2017 Eskenazi Health tasked Hirons with developing an advertising campaign to communicate and promote the health system’s primary care, orthopaedic, senior care and labor and delivery service lines. The campaign sought to raise statewide awareness of Eskenazi Health’s services while reinforcing trust, building brand equity and ensuring a personalized, efficient and engaging experience for patients.
Solution
Hirons’ outdoor boards made the most of the medium’s limited real estate, quickly and clearly communicating the campaign’s messaging with humanizing text and imagery. Print Print ads were placed in a number of publications to promote the health system’s primary care, orthopaedic, senior care and labor and delivery service lines. Radio & Streaming Audio Recordings of interviews with real patients were used to convey Eskenazi Health’s commitment to high-quality, compassionate care through powerful testimonials. TV & Streaming Video Hirons produced broadcast-quality videos for use across platforms, showcasing footage of Eskenazi Health patients. Digital Digital advertisements reached target audience members on their personal devices, driving click-through rates with direct, specific calls to action.
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