First Federal Lakewood

A Marketing Story by Hileman Group about First Federal Lakewood

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Improve User Experience

Challenge

The head of a growing family of mutual savings banks, First Mutual Holding Company (FMHC) needed a separate website for each affiliate. Serving customers in Ohio and West Virginia, the banks’ websites required consistent branding elements as well as customizable content and functionality.

Solution

What we did: Designed a multi-tenant website with functionality that can be used across multiple sites while supporting both current and future affiliates How we did it: PHASE ONE Hileman conducted a detailed audit of the website of First Federal Lakewood, one of FMHC’s affiliates, to understand the client’s needs on a deeper level. During this process, we created a plan to accommodate the client’s future growth, while offering ongoing support for its current business needs. PHASE TWO Using Kentico’s web content management system, we designed and built visually engaging templates – complete with a products and services carousel – that could be used across all affiliate websites. Additionally, we created a content repository that allowed us to reorganize content and apply it to multiple sites. PHASE THREE After the site went live, we began supporting and maintaining it. Shared, re-usable content repositories ADA compliance to WCAG 2.1 AA conformance Branch location mapping Integrated bank logins SEO strategy Server hardening for PCI-DSS compliance

User Experience (UX/UI)

Website Creation