First Federal Lakewood


Hileman Group + First Federal Lakewood
Improve User Experience


35%

Increase in Pageviews


20%

Site Visits

Challenge

The head of a growing family of mutual savings banks, First Mutual Holding Company (FMHC) needed a separate website for each affiliate. Serving customers in Ohio and West Virginia, the banks’ websites required consistent branding elements as well as customizable content and functionality.

Solution

  • User Experience (UX/UI)
  • Website Creation

What we did:
Designed a multi-tenant website with functionality that can be used across multiple sites while supporting both current and future affiliates

How we did it:
PHASE ONE
Hileman conducted a detailed audit of the website of First Federal Lakewood, one of FMHC’s affiliates, to understand the client’s needs on a deeper level. During this process, we created a plan to accommodate the client’s future growth, while offering ongoing support for its current business needs.

PHASE TWO
Using Kentico’s web content management system, we designed and built visually engaging templates – complete with a products and services carousel – that could be used across all affiliate websites. Additionally, we created a content repository that allowed us to reorganize content and apply it to multiple sites.

PHASE THREE
After the site went live, we began supporting and maintaining it.

Shared, re-usable content repositories
ADA compliance to WCAG 2.1 AA conformance
Branch location mapping
Integrated bank logins
SEO strategy
Server hardening for PCI-DSS compliance

Results

  • 35% Increase in Pageviews
  • 20% Site Visits

Organic session - 20% increase
Page views - 35% increase
Visits to blog - 10,000 since launching the website

First Federal Lakewood

The Client
First Federal Lakewood

Professional Services
~300 Employees
Hileman Group

The Agency
Hileman Group

Cleveland, Ohio
~45 Employees