Perfect Nanny Match
Challenge
Finding the ideal sitters for her clients' children left Perfect Nanny Match with no time to manage care for her own digital marketing. As a new business, she turned to HLM to improve her digital brand, get traction in local markets, increase traffic to her website, and of course create the foundation for Perfect Nanny Match to grow her business.
Solution
The Strategy Custom Pro Website, Footprint Foundation SEO Custom Website Focus on Trust, Relevance, Authority We needed to create a brand that immediately drew visitors in, established trust, and invited engagement. We needed to keep the website clean and simple to reflect how easy it is to work with Perfect Nanny Match and back it with social proof featuring actual client photos and testimonials. Hyper-Local SEO Focus on Brand Name, Local Listings Perfect Nanny Match was fairly new to the industry, competing against 2 major companies. By focusing on local markets, relevant backlinks, and optimizing rich content for her services, we were able to gain authority with search engines for people searching for nannies in her surrounding areas.
Results
+40 Calls Frst Month +1300% Appearances in Local Listings +25% Organic Leads +92% Home Page Traffic
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.