Challenge
Reno Bible was conceived by Gillian Lazanik, an extremely talented interior designer with countless years of experience. When Gillian initially came to us with her vision we immediately embraced it and began formulating how to build out her solution. This one was going to rock the interior design industry because of the disruptive nature of the solution, right up our alley! The idea behind Reno Bible is to provide end consumer looking to undertake a renovation with creative design solutions that fit their design style and budget.
Solution
As we began understanding the end goal, it became apparent that that Gillian’s solution was unique to the industry. This wasn’t going to simply be a solutions with robust features on functionality, it had to also take future marketing initiatives into consideration in order to educate the right audience base. Starting off we needed a robust algorithmic solution which allowed Reno Bible to evaluate the needs of its consumers quickly through a conditional questionnaire which would help define which one of the hundreds of variations would be presented for the clients renovation. Whether it was an entire home, a bathroom or kitchen reno, if the client was into modern design or classical, if the client had a modest budget or was open to spending, our solution needed to be on point to increase the odds of getting the checkout.
Results
The end result is a moving ever shifting solution, evaluating the client’s user experience on the site, how their digesting the products, and what events are being triggered to justify modifications and amendments. So far, Reno has hit the market with a splash, and at the current price points for a fully designed home, the potential they’ve brought to the market is limetless.
nvision
Part of our secret sauce is that we’re award-winning creative designers, developers and search marketing wizards with an uncanny passion for digital marketing excellence. Over the last 15+ years, we have had the pleasure of working with international brands, startups and all the fun companies in between. When we first started, our...
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