Challenge
The art and attitude might be mischievous, but the strategy is sound.
Solution
We use attention-grabbing design to reflect the personality of this creative and quirky brewery, letting the beauty of the brand shine through in every piece we create for these fine folks, including website UX, design, and copy, packaging, van wraps, signage (and more). Simple but inviting designs and features keep fans happy but also push the needle on sales in unique ways, helping this brewery become one of the fastest growing in NC and therefore the nation.
Results
NoDa Brewing has now sold over 2 million beers so far and has become one of North Carolina’s fastest growing breweries, as well as one of the top growing breweries in the country. We finessed their brand by honoring the existing loyalty and not giving the brand a total overhaul, but rather a respectable dose of maturity and immaturity so it shines on the shelf and in the bar. By tapping into what we know about craft beer culture, and bringing a worthy personality out to go along with a great tasting beer, we have done more than helped a client be successful. We have done a small part to bring good beer to the world, and that’s a beautiful thing. NoDa Brewing has become one of the fastest-growing breweries in the country. And we’re proud to have played a role in that.
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