Challenge
To connect local people in Cornwall with AirBnB. This may seem like an easy feet but Cornwall has slowly grown to become distrustful of AirBnB and even against them in many parts as second home ownership slowly rose forcing local people out of their homes. This is not because of AirBnB alone but because of a number of factors combining at once.
Solution
We told the stories of 4 different people who live in Cornwall and rely on either renting out a spare room to be able to afford their mortgage, or they relied on tourism to make living. We created 16 short films that were hosted on a bespoke website that directed people to useful resources tat could help them registering second homes and dealing with noisy neighbourghs.
Results
AirBnB loved the content and films and the films are still in use today.
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