Challenge
The main challenge Keats School has been facing is the overall growth of their business. While Keats School is already a profitable company with a solid reputation, the slow pace at which annual student registrations (and revenue) are increasing is not meeting their expectations.
Solution
Inbound Strategy Through customer persona development, we are aligning content to Keats School’s prospect’s interests and pain points. Our aim is for Keats to organically attract traffic that we can convert, close and delight over time; using a calculated mix of website optimization, blog and offer creation, SEO, email marketing and social media marketing. Lead Generation & Beyond Since the campaign launched in July 2017, we have integrated HubSpot’s marketing tools with the Keats website, created custom offers, landing pages and 8 blog posts per month targeted at answering prospective students questions. To help transition these leads into customers, we are turning our efforts to lead nurturing through bottom of the funnel (BOFU) content creation, contact segmentation, email marketing and workflow automation.
Results
Upward Trajectory With some solid offers and impressive conversion rates this early in the campaign the client is pleased with Roketto’s engagement and delivery to date, and plans to continue on this trajectory. 37.69% Offer Conversion Rate 48.32% Growth On Leads +16% Email Subscribers
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