Challenge
Primary Goals Get Zimmerman Honda ranking with quality search engine optimization articles. Improve on Zimmerman Honda’s almost non-existent beginning statistics with SEO content and outstanding keywords. To obtain a fraction of the dealership’s biggest competitor’s business: Lujack Honda. To allow BeingSeen360 get the top organic Google ranking in Chicago, IL and Quad Cities, IL for Zimmerman Honda and keep our promise of top search engine optimization services for car dealerships in Illinois. Main Challenges Being Seen 360 understood that a dealership with a low visibility ranking would have a lot of ground to make up. Being a top organic search engine optimization firm in Chicago, IL comes with the responsibility of providing results. At the beginning of this campaign SEO statistics were very low for Zimmerman Honda. As of January 1st 2012, search engine organic visibility ratings for Zimmerman Honda among all relevant terms were well below 5% on Google whereas Lujack Honda had over 40% visibility. Other search engines, such as Bing and Yahoo revealed similar results.
Solution
By testing Zimmerman Honda's overall Google ranking in specific market areas and in relation to their competitors, we were able to target our campaign to improve their rankings in weaker areas and create specific goals for each market area. We looked over Zimmerman Honda’s search engine organic visibility numbers based on our initial report conducted in 2012 and set out on an aggressive campaign to improve upon these rankings, so that Zimmerman Honda would be a well-known competitor in their market area. Our aggressive SEO campaign focused on content marketing and on-site optimization. We focused our efforts on creating high quality keyword-rich content that would get the website ranking in regards to keywords that were frequently used by auto customers to perform searches. In addition, Being Seen 360 also focused on how to increase organic Google ranking in Chicago, IL for Zimmerman Honda from the most effective search engine optimization agency in Chicago, IL. Moreover, Being Seen 360 also honed in on particular sub-markets within the dealer’s Quad City market to pinpoint strengths and weaknesses deeper within their market. We then targeted those strengths and weaknesses with more specified campaign strategy and goals.
Results
720% Visibility Increase Testing over 3500 keywords to detemine overall relevance to their market, Zimmerman Honda's website increased their front page visibility from less than 10% to over 80% New Facility To meet the increase in demand to their dealership during our campaign, Zimmerman Honda built a massive, brand new facility. Outranked Top Competitor By the end of our campaign, Zimmerman Honda heavily out-performed the competitor they wished to be merely "within a stone's throw" one day. The results from our digital marketing and search engine marketing techniques were quite stunning to say the least in the case of Zimmerman Honda. A mid-term report revealed that Zimmerman Honda soared to over a 70% visibility ranking via Google. Yahoo and Bing numbers also increased significantly. At this point alone, Zimmerman Honda was outranking their biggest competitor Lujack Honda and all of the associated secondary competition websites. By the end of the campaign, Being Seen 360’s search engine optimization (SEO) abilities gave Zimmerman Honda a visibility rating over 80%! Lujack Honda was only achieving slightly over 30% at this time while other secondary competitive websites fell below 10% on Google. These large competitors fell in rankings due to our very aggressive and successful campaign. Similar numbers from Bing and Yahoo revealed the same. Being Seen 360 definitely showed how to get the top organic Google ranking in Chicago, IL. This case study also shows how to increase organic Google ranking in Chicago, IL. Being the most effective search engine optimization agency in Chicago, IL is not easy. It requires a team effort to get a website ranking where it needs to be. Zimmerman Honda was extremely pleased with these incredible results. In fact, the dealer was able to construct a brand new facility to meet their increased customer demand and grew their business exponentially.
BeingSeen360
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