Glaxo Smith Kline

A Marketing Story by Cobra about GSK
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GSK
Brand Development

Challenge

GlaxoSmithKline built a proof of concept showing what was possible in manufacturing to accelerate internal technology adoption, streamline manufacturing, and increase quality with a goal of zero defects for consumers. The manufacturing challenges of an antiquated, paper-based industry requires a whole new workflow that aligns people, technology, and data. To create a true smart space where the room itself is automated, monitors the status, and notifies the occupants.

Solution

Visually, we worked to turn large data systems into functional and meaningful information across multiple screens in the production environment. The smart room approach minimized friction in the manufacturing process and gave a thorough analysis of every step. Information was pared down to the current task and provided real-time monitoring. Multiple screens were assigned specific tasks in the room. Operators could approach one set of screens to receive more detailed information based on their proximity to the screen. Other screens utilized touch controls for collaboration, troubleshooting, and RFID identification to make changes to the system.

~2 Employees
$5,000 Min Budget
1 Stories
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Cobra

San Francisco, California

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