Rock The Vote - Hoopers
Challenge
We were proud to lead the creative efforts for the Rock The Vote 2020 campaigns Hoopers Vote and Kickoff The Vote, which have been recognized with 18 awards to date. Hoopers Vote aimed to engage and empower the basketball community to take action during the 2020 election, both on and off the court. Kickoff The Vote used Week 8 of the NFL season to drive action during the crucial final days leading up to Election Day.
Solution
We designed over 400 custom digital content pieces featuring current and former basketball athletes, celebrities, and influencers, as well as current NFL players. Additionally, we released a series of Instagram filters for the final voter push, including filters for Duke University, all WNBA teams, and the Kickoff The Vote campaign.
Results
The combined efforts of Hoopers Vote and Kickoff The Vote garnered over 85,000 engagements and a 4.2% engagement rate without any paid media during the 6-week campaign. It has since won 18 industry awards.
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