Marsh - Alumni Trade Show
Challenge
Among the audiences Marsh Global Consumer deals with, are Alumni Associations. They provide insurance products to the associations to offer their membership. The Alumni Association marketing group asked Cliff’s Edge to provide an advertising campaign for promoting the group’s Long-Term Care product before, during and after the show.
Solution
Cliff’s Edge created a branded campaign, that coordinates magazine ads and an introduction letter sent before the show, a trade show booth, product brochures and show handouts, as well as an e-mail blast to be sent as a reminder and follow up.
Cliff's Edge Marketing
If you are not as well known as your effort says you should be, you are probably marketing backwards.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.