New York Red Bulls
A Marketing Story by
HEARTLENT Group
about
New York Red Bulls
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Challenge
The New York Red Bulls approached our team to create a concept and execution for the 2022 home schedule release.
Solution
Since we were unable to use player imagery, we decided to take an artistic approach and focus on the opponent's team name, location, and fan base. The 17 pieces also include a reference to NFTs and were shared on the Red Bulls website and social media channels.
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