James Harden

A Marketing Story by HEARTLENT Group about NBA
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NBA
Education & Training

Challenge

James Harden, Brooklyn Nets star, teamed up with our Head of Creative, Elliot Gerard and artist Olivier A. Ganthier (OliGa) to create a new basketball court in Haiti.

Solution

Harden donated essential supplies, such as Adidas backpacks, socks, shoes, and basketballs, as well as personal hygiene products to over 300 children in Haiti through his Impact13 Foundation.

Results

Gopuff also partnered with Impact13 Foundation to donate 3,000 personal hygiene items, including condoms and menstrual products. In addition, Harden partnered with Fondation Barbancourt in Haiti to supply the basketball court, which features Ganthier and Gerard's creative artwork.

~8 Employees
$50,000 Min Budget
13 Stories
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HEARTLENT Group

Fairfield, Connecticut

Do great work + Be good to each other. Creative + Strategy group focused in sports + lifestyle. Trusted by professional teams, leagues + athletes, and agencies.

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