Challenge
As a champion among tires, we needed a communications platform just as big—so our Olympics partnership was born. But a simple partnership wasn’t enough; we needed to break through and stand out to consumers.
Solution
Utilizing a creative thread of “Built to Perform,” we created a digitally led Performance Institute that showcased the science and biometrics of how world-class athletes compete. In addition, we launched a mass awareness broadcast and social campaign that mirrored how these world-class athletes and Bridgestone tires perform under challenging conditions.
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