Chewy: Shoot

A Marketing Story by Happylucky about Chewy
2 Views | 0 High Fives
Chewy
Increase Brand Awareness

Challenge

Chewy: Shoot DO IT YOURSELF Pets? In costumes? Count us in. Chewy needed step-by-step “how-to” DIY couples’ Halloween costume images on a shoe-string budget – in the midst of a global pandemic – in a week. We put on our masks, rolled up our sleeves, gathered our furriest friends and got shooting.

Solution

SCRAPPY DAPPY DOO Pets? In costumes? Count us in. Like Chewy, there aren’t many things we love more than our animals. To keep costs low, we got crafty and scrappy, enlisting the help of amateur models (friends and pets), hand-making the crafts step-by-step, and bringing it all to life with our talented in-house photographer.

Results

HAPPY HOWL-O-WEEN Not only was this shoot a lot of fun for all involved (except Not only was this shoot a lot of fun for all involved (except one of the cats…), Chewy was super happy with the results, we stayed within budget and turned images around the day of the shoot.

~45 Employees
$10,000 Min Budget
1 Stories
Become A Partner

Happylucky

Portland, Oregon

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

SpectrumWorks Consulting
57% Increase in Site Visits
Spectrum Works Consulting
3 years ago
4 years ago
Expanded awareness of Humana dental plans by 17%
17% Increase in Conversion Rate
Humana
3 years ago