Newberry Opera House

A Marketing Story by Hannush Web about Lancero Lounge

2 Views | 0 High Fives

Lancero Lounge

Improve User Experience

Challenge

Newberry Opera House's need for for a fresh contemporary web design.

Solution

When Drew sat down with Newberry's Executive Director Molly Fortune and her staff, he opened their eyes to how the site could not only look better with a cleaner design, but also improve their office efficiency and improve their SEO at the same time. Upgrading the User Experience UX or User Experience is something we at Hannush Web take great pride in perfecting. And that experience needs to be for both the person visiting the site and the person managing the site. Asked to help improve the site's search engine optimization, we knew the information for each show needed to be on newberryoperahouse.com, not their ticketing agent's site. So when we found out they used Patron Manager, which is built off of SalesForce, we knew we could integrate the SalesForce API, so that Newberry would only have to add their 100+ shows into SalesForce alone and we could dynamically pull that information into every feature on the website. For Heather Hawkins, Newberry's ticketing manager, it was a real time saver, as she said, "the API integration cuts my ticketing programming hours in half." A Clean, Fresh, Versitile Design Our 2016 redesign had an immediate impact. The versatility of the template design allowed us to easily match the stylings of the 2017 brochure for the new season. Updated Logo

Corporate Identity

User Experience (UX/UI)