American small business owners
Challenge
Hammock’s work with business-to-business, consumer, and association marketers began in the company’s earliest days. From developing one of the first-ever magazine websites for over-the-road truck drivers to creating a large-scale wiki resource for healthcare professionals, Hammock has worked with a wide range of marketers to solve various challenges using all types of customer media and marketing content.
Solution
Hammock has been a pioneer in developing marketing content approaches to reach the vast audience of American small business owners and decision makers. Working with clients like NFIB and OfficeMax and with our own web-based network of media at SmallBusiness.com, Hammock editors and writers have interviewed more than 10,000 small business owners during the past two decades.
Results
Hammock’s award-winning work with associations like the Daughters of the American Revolution has helped the 125-year-old organization evolve its brand and grow its membership while celebrating its members’ commitment to historic preservation, education, and patriotism. Each year, the custom publications, video, and digital media created by Hammock on behalf of its clients are read and used by millions of business professionals, consumers, and association members.
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