Keeping Content Fresh, Relevant and Informative
Challenge
Erie Insurance is a Pennsylvania-based insurance company offering auto, home, business and life insurance to customers all around the country. A previous iteration of their website, Eriesense.com, featured articles that were packaged into an e-newsletter and sent out to customers. But they struggled with consistency. “The content remained unchanged for two months at a time,” says Amanda Prischak, Senior Content Development Specialist at ERIE, “presenting a major obstacle to delivering fresh, relevant information to anyone beyond the customers on the e-newsletter list.”
Solution
Here were our goals for the project: Establish consistent editorial calendar Increase organic traffic and new users Drive top-of-the-funnel consideration Help establish digital credibility
Results
Organic traffic increased 97% Included in those sessions, new users increased 100% Bounce rates on topic clusters averaged 50% below the rest of the site Average session duration increased Significantly increased leads generated, period over period
Brandpoint
Brandpoint is a content marketing agency that puts over 20 years of creative experience in your back pocket. Our full range of content marketing services help you leverage quality content to provide immense value for your audience, find new customers and reach your most important business goals.
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