Challenge
Vivon’s parent company, Zinus, a leading mattress company for Walmart, was faced with the challenge of how to market an “adjustable” mattress, typically associated with hospital beds and the elderly, to a younger demographic.
Solution
Services Brand Identity | Logo, Collateral (Print & Digital) Website Design, Environmental Design, Infographics, Marketing Copy, Music Replacing the word “adjustable,” with its geriatric implications, with the younger, sexier word, “positional,” was just one aspect of an overall campaign to market the Vivon mattress to a younger, family oriented demographic. Classic b&w photography captured families spending quality time together, positioning this versatile mattress as a centerpiece in the home of a forward-thinking family.
Results
Vivon was a rousing success on several fronts. A hit with consumers, the product was also a natural fit for Brookstone, who partnered with Zinus to create and market their own version of the Vivon “massage” mattress. The entire Vivon product line went on to win a “Good Design” award from the Chicago Athenaeum.
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