Challenge
Rebranding a loyalty program to step up member engagement. With an impressive legacy and 20-year history of recognizing customer loyalty, Famous Footwear felt it was time to “step it up” to reach and motivate more of today’s omnichannel customers in an increasingly competitive environment.
Solution
A rebranded program that puts the customer front and center. After extensive qualitative and quantitative research, Brierley Creative got to the heart of how to engage the Famous customer and crafted a distinctive loyalty program just for her — FAMOUSLY YOU REWARDS. With its new customer-centric name, vibrant design, and richer rewards and benefits, FAMOUSLY YOU REWARDS is now driving member acquisition, emotional loyalty and incremental revenue.
Results
Increased member retention Increase in purchases among existing members Winner of three 2019 Loyalty360 Customer Awards
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