Challenge
Wolves of Rome wanted to achieve the best brand visibility by engaging with relevant influencers across Twitter and YouTube. The major challenge was to find influencers with an organic following and engagement.
Solution
We developed a strategy of doing outreach to people with a real following and engagement. Since the Cardano community is a close knitted space, we focused on people who were actively creating content for the Cardano community despite having lower reach compared to influencers with big numbers. To find the influencers suitable for Wolves of Rome, we created a detailed vetting process for influencer profiles on Twitter and YouTube. The key metrics for the vetting process were average engagement on their posts and video views on Youtube. We only boarded influencers that passed our vetting process, even if they didn’t have a huge following. The onboarding process took one week, during which we personally reached out to a lot of influencers and Cardano supporters. After successfully onboarding the influencers to spread word about Wolves of Rome’s NFT launch, we kicked off our influencer marketing campaign and worked with influencers on producing videos, articles, and tweets. We also consistently hosted Twitter spaces, where the Wolves of Rome team talked to the people following the influencers and answered their questions regarding Wolves of Rome.
Results
Through our influence outreach, we successfully onboarded a number of influencers who spread the word about Wolves of Rome through tweets, videos, articles, and Twitter spaces. The campaign successfully ran for two weeks until the mint date and resulted in 2000 NFTs sold out in 32 hours, raising 300.6k ADA in mint sales.
GrowthChain
Being enthralled with cryptocurrency, NFTs, DAOs, and web3 we were fascinated as we were seeing the growth of some incredibly ingenious blockchain companies entering the space. They all had so much to offer with some absolutely innovative tech, platforms, and currencies but they all had a similar pitfall. Their marketing was...
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