Challenge
CarnoSyn®, a patented beta-alanine supplement that helps athletes reach peak performance, has been a crucial ingredient in sports nutrition formulas for years – but it had never been marketed as a product. The brand’s parent company NAI tapped Jacob Tyler to introduce CarnoSyn® to the world.
Solution
Digital Approach Jacob Tyler serves as an integrated design and marketing partner, working closely with the CarnoSyn® team. Together, we produced multiple digital campaigns that included website landing pages, message development, video production, media buying strategies and a robust social media campaign. Each campaign was focused on educating the fitness enthusiast and athlete audience on the benefits, uses and proper dosing of CarnoSyn®, and generating leads for retailers that sell the product as part of their sports nutrition formulas. The campaigns were wildly successful, making CarnoSyn® a known name in the fitness world. Lead Generating We created landing pages optimized to generate leads and position CarnoSyn® as a leader in the industry. Advertising and Social Media With Jacob Tyler’s social, mobile, and web advertising, the initial campaign generated over 39,000,000 ad impressions with an average Click-through rate above 0.60% and an average cost per click of $.19 in phase one. Two more campaigns are currently in motion.
Results
Increased average website visits per day from 90 to 2,200 visits per day with 71% of traffic being first time visits to CarnoSyn.com Generated over 1,280,000 video views of educational content with an average View Through Rate of 32% (Average TrueView VTR are between 5% to 10%) Improved View through rate of TrueView to 50%+ which lowered Cost per View down to an average between $.03 -$.04
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