Challenge
ImmotionVR experiences are like no other. Groups of people can safely enjoy amazing cutting-edge VR experiences in high footfall areas of the UK. Their website and marketing strategy had to engage young and old audiences and attract them to buy in as few steps as possible. Other brands are also dominating the search engine space, competing against the likes of Virgin Experience days. CRO was paramount! Immotion VR are world leaders in immersive VR experiences and entertainment. Their highly successful website was already built but they needed more from their strategy. We received their enquiry after they found us on Google, searching for an innovative CRO agency. After presenting our approach we were commissioned to enhance their website user experience and optimise their marketing impact.
Solution
Services delivered: Discovery & research UX design Conversion Rate Optimisation CRM and sales funnel abandonment Wireframing & prototyping Website CRM development Pay Per Click management Search Engine Optimisation
Results
We devised a stylishly crafted website, including lots of content with around 50 games listed. Our UX design led to super-simple way-finding and an intuitive 3 step ticket purchasing system which fed into a nationwide sales CRM so different stores can analyse and optimise performance campaigns. We used insights from sales teams to enhance their PPC account which exceeded a 400% increase in ticket sales in our first two months of Conversion Rate Optimisation.
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