Rio Grande do Norte Branding & Awareness Campaign
A Marketing Story by
Green Team
about
Rio Grande do Norte
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Challenge
The Brasilian state of Rio Grande do Norte (RN) wanted to develop a tourism brand.
Solution
RN is known for its bright sun and sand, but it also source of many cultural traditions, as well as being the site where the Portuguese explorers first landed. We developed the Rio Grande do Norte brand, using the colors, art, personality and aesthetics of the region. We developed the tag line, “It All Begins Here,” which speaks to the state’s history and deeply ingrained culture.
Green Team
New York, New York
We're a strategy and communications agency that uses sustainability as a platform for innovation and business growth.
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