Challenge
In-demand interior designer and vintage hoarder, Bryan Frost, owner of Black Awning, came to us to launch his interior design business. Frustrated with attracting the wrong clients over and over, he knew it was time to make a change. We discussed how a brand makeover and new website could increase his ability to land work that he loves.
Solution
The Black Awning brand truly reflects the charisma of its owner. A little bit vintage, a little bit bohemian and a whole lot of personality! Black Awning is expressive, sassy and stylish. Goodenough & Co. developed a cohesive brand voice, responsive website, stylish logo and created design packages to clearly define his offerings and set him apart from other designers in his area.
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