DraftKings: Smart Draft
Challenge
DraftKings, a cross platform experience for NFL Daily Fantasy Sports, is the smartest and fastest way to draft. Users join contests and develop a team according to players’ salary valuations, which stem from historical accomplishments. Player data and ratings are aggregated in order to facilitate a seamless crafting process for your successful Daily Fantasy Sports roster. You have the ability to see how each player affects the team, but also be strategic in how you draft with the constraint of a $50,000 salary cap for a cash or tournament experience. Reimagining Fantasy Football DraftKings is crafting a dynamic and transformative experience with their Daily Fantasy Sports platform. Fantasy sports isn’t new, but the founders created a daily experience that most fantasy players could only get throughout the 17 week season. Instead of season-long leagues, where you keep the same players and often watch as your favorite or best players endure injuries or differing performances, your team lasts only one week at a time. DraftKings, the world-wide leader in fantasy sports, wanted to take the brand that people know and love and create a new, modern experience.
Solution
We used the core elements of their brand to create a product that brings a seamless and visually engaging experience. INTUITIVE ELEMENTS Our designers are extremely detail oriented. We were tasked with not only “enhancing” the DraftKings brand, but also cultivating an intuitive experience for all. We created user-friendly icons, graphs, and UI Elements to provide the best on-brand experience. CUSTOM ANIMATIONS We designed and developed subtle and effective animations and transitions to provide optimal feedback and high fidelity polish to the Smart Draft application. Attention to detail separates DraftKings from competitors and creates a sleek, advanced finish. MOBILE RESPONSIVE At Lithios, we specialize in “Mobile-First” design. For every desktop experience, we make sure that there is an equally compelling mobile design. The DraftKings Smart Draft tool smoothly transitions across all screen sizes and device types, making the app truly accessible and responsive. EASIER DRAFTING In the hyper-competitive fantasy sports industry, DraftKings is ahead of the curve. With a valuation in the BILLIONS of dollars, it is critical for them to stay innovative and move fast. Lithios is the perfect partner for a big brand looking to innovate, move quickly, and enhance their product offering in the most cost effective way. With the Smart Draft tool, we helped making drafting easier and accessible to more people. APP DESIGN User Experience Design User Interface Design Prototyping Responsive Web Design Web Development Icon WEB DEVELOPMENT React JS Responsive Web Development HTML/CSS/Bootstrap Front End Development Integrations Icon CONSULTING Fantasy Labs API Integration Testing
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