Challenge
The online apparel and lifestyle brand wanted to make a big splash for Black Friday, so it used Facebook’s campaign budget optimization and dynamic ads for broad audiences, achieving a 7X return on ad spend.
Solution
RSVLTS partnered with digital ad agency JUICE to make its ads stand out in the barrage of Black Friday promotions. The team decided to run a 40% off sale to attract new and loyal audiences alike in the days before Black Friday. The company’s ads featured an array of product images. Some ads had a text overlay offering the discount, while some offered a small gift with the purchase of a shirt. A “Shop Now” call-to-action button linked to the company website.
Results
The November 21–26, 2018 campaign for RSVLTS produced record-breaking results for its holiday sales: 7X return on ad spend 2,600 sales over 6-day campaign 1,000 purchases on Black Friday alone 3.5X number of Black Friday sales year over year
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