Challenge
As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Due to previous lackluster performance, the company hadn’t run Shopping campaigns in two years when they finally came to Inflow. “Paid search is a beast,” Todd Barrs, Skreened’s vice president of eCommerce and marketing, told us. “It’s tough for any small business to compete in it without expert advice or someone managing it.”
Solution
Using our three-tiered eCommerce PPC strategy as a starting point and customizing it for Skreened’s unique brand needs and goals, we implemented the following campaign structure: Step 1: Identify highest-value search terms (combination of trending topics and memes with product terms). Step 2: Split PLAs into three campaigns. 1. Highest campaign priority, with the lowest bid 2. Medium campaign priority, with the medium bid 3. Lowest campaign priority, with the highest bid
Results
360% increase in ROAS in one month 10% of total site revenue for that month
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
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