Challenge
Atrantil came to Inflow recognizing the opportunity available in paid social advertising — but was unsure of how to grow in a scalable and responsible way. As a part of the health and wellness industry, the company has to be very careful with messaging. Facebook and other platforms set strict rules for advertising within this industry, and Atrantil needed a way to connect with customers without violating those rigid regulations.
Solution
*Paid Social Advertising* Our strategists used our “See, Think, Do” strategy to ramp up Facebook and Instagram paid campaigns by: - Optimizing ad creative toward purchasing - Diversifying ad creative and testing messaging variation - Incorporating customer reviews into ad copy - Using founder Dr. Kenneth Brown as the spokesperson and face of creative, featuring him in ads and videos - Implementing our social proofing technique (trying top-performing ads against new audiences to grow a larger base), as well as traditional lookalikes - Segmenting tiered email list into lookalike modeling, used later for retargeting *Paid Search Advertising* Inflow started with some crucial account cleanup to set the stage for future growth: - Fixed existing conversion tracking mistakes - Optimized branded campaigns to raise impression share - Launched new Shopping product listings From there, our team narrowed in on a few paid search strategies: - Identifying high-potential-conversion queries in a crowded, multi-intent search industry - Optimizing dynamic search ads based on audience performance data (ie. gender, age, income) - Bidding competitively on branded terms to protect branded SERPs and maintain impression share and CPC
Results
128% increase in total revenue 318% increase in Facebook Ads revenue 177% increase in PPC conversion rate 109% increase in PPC ROAS 258% increase in PPC revenue 238% increase in PPC transactions 177% increase in PPC conversion rate
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
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