Lennox - It’s time to rethink your air
A Marketing Story by
Firehouse
about
Lennox International
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Challenge
Separate Lennox from its competition and blaze a new, interesting and relevant trail in a category that desperately needs it.
Solution
By changing perceptions and challenging people to “rethink their air” THE INSIGHT: People are willing to try all kinds of things to be healthier and feel better and often overlook the most basic: the air we live and breathe in. The cleanliness and quality of the air we breathe along with its temperature and humidity has a greater impact on how we feel than just about anything else. This is especially true at home where we sleep and spend most of our time.
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